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Simple Marketing Tips that can help you boost Book Sales as an Author

When an author finishes his (or hers) book and they finally publish that book, they have to look for a way to sell it. In case you want to make some profit, you have to be active. You can’t just sit back and wait for the book to be sold. This is quite logical because there are thousands of books published every year. What is good to know is that 6 out of 10 books in the United States are now sold online. So, the World Wide Web has become the first place that most people are visiting when they want to buy a book. In case you are a self-published author and you don’t have retail distribution in libraries and bookstores, almost all of the book sales you have will happen online. Now let’s see how you can start a selling eBooks online business venture. Keep in mind that these tips are more or less the same for ordinary books. If you want to start selling your books online checkout this link!

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1. Build an Author Site

Most of the professional book authors have their own websites. This is the place where they can promote their new and old books without spending a small fortune. You can use your website for many things. First of all, you can use it to sell eBooks and books online. Next, you can use it to build a useful email list. You can connect it with your social media pages and you can also make a blog where visitors can enjoy your creativity and find news about your future projects.
When building a website, you will face a dilemma – whether you should use a free website (via blogger, com, tumblr.com etc.) or a website that you will have to pay for (.com, .net etc.). Our suggestion is to opt for your own website. It might cost you a little bit, but you will get the freedom to arrange it any way you want and it will make you look more serious.

2. Use social media

Social media platforms are growing incredibly fast in the last few years. Platforms like Facebook, LinkedIn and Twitter have millions of users that are active on a daily basis. This is one way to reach your target audience. Remember to connect your social media profile to your website. In other words, whenever you have fresh content on your website, share a part of it on your social media profile. Your followers will come to your website and ultimately they might get interested in buying some of your books. In addition, you can use social media platforms to create independent book stores where you can present your work. Keep in mind that you can use social media marketing for even better results.

3. Rely on email marketing

Contrary to popular belief, email marketing is not dead. As a matter of fact, many experienced marketers know that this is still one of the most effective forms of marketing today. There is more than one reason why many book authors choose email marketing to promote their books and boost sales. For instance, this form of marketing is inexpensive. In addition, it can be personalized and it can be used directly. The only thing that you should take into consideration is the way you will send these emails and how to build an email list.

4. Invest in PPC on search engines

In the end, we would like to mention that there are situations where paid marketing is the best option you have. Pay-Per-Click or PPC marketing is a very useful type of marketing that provides book authors a chance to reach many people at a reasonable price. You choose who, when and where you are targeting and you have a full control over your budget.

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